Privacy Policy

This website is operated by Oliver Pirie, trading as Unmask & Align. We are the data controller for the personal information collected through this site.

You can contact us at hello@unmaskandalign.com.

ICO Registration Number: To add once registered

We only collect what we need. Right now, that means:

• Your name and email address — when you join the waiting list. We use this to send you updates about the book and, when it launches, to let you know it's available.
• Basic usage data — standard information about how you use this site (pages visited, time spent). This is anonymised and used only to understand how the site is performing.

We do not sell your data. We do not share it with advertisers. We do not use it for anything other than what's described above.

We process your personal data on the basis of consent. When you join the waiting list, you're actively choosing to hear from us. You can withdraw that consent at any time by unsubscribing — there's a link in every email we send.

Your email and name are stored securely in Mailerlite, our email service provider. Mailerlite is GDPR-compliant and processes data in accordance with EU/UK data protection law. You can read their privacy policy at mailerlite.com.

We keep your data for as long as you remain subscribed. If you unsubscribe, your data is removed from our active list. You can also request full deletion at any time.

Under UK GDPR, you have the right to:

• Access the personal data we hold about you
• Correct any inaccurate data
• Request deletion of your data
• Withdraw consent at any time by unsubscribing
• Lodge a complaint with the ICO if you believe your rights have been breached

To exercise any of these rights, email us at hello@unmaskandalign.com. We'll respond within 30 days.

This site currently uses only essential cookies required for it to function. We do not use tracking or advertising cookies. If that changes, we'll update this policy and ask for your consent before placing any non-essential cookies.

If we make significant changes to how we handle your data, we'll let you know by email before the changes take effect. The "last updated" date at the top of this page will always reflect the current version.

If anything here is unclear, or you have a question that isn't covered, email us at hello@unmaskandalign.com. We'll give you a straight answer.